The problem
By it's very nature as a business established in the 1920's, Kent Wool Growers were known throughout the South East as an offline business.
With a very basic out of date website developed at the beginning of the internet's rise to popularity, it was obvious to the team that they were missing out on a share of the online market for agricultural retail. KWG needed an ecommerce platform that could be intrgrated into their in house stock management and ordering system to ensure that the "toe in the water" venture of launching an online shop was as effortless as possible.
Our solution
Starting with a complete overhall of their brand identity we designed a modern looking website whicih reflected the outdoor nature of products and their target market.
Working closely with their software providers we developed an integration between their in house software and our Parprika Ecommerce CMS using XML.
Price changes and stock levels are all communicated to the website within minutes of a change being made on their internal systems ensuring a fluid exchange of information that keeps the business running smoothly.
About Kent Wool Growers
Founded in 1920, Kent Wool Growers is a family owned co-operative offering a range of farming services alongside successful retail stores in Ashford Kent and Handcross in West Sussex.
With a reputation built on being a reliable company providing quality products as resonable prices. As a passionate well trained team, sourcing and suppling products relevant to modern farming and general outdoor life is their experise.
