With an ever expanding network of venues across Brighton and an equally growing repuation for quality pubs, Indigo needed an online presence to reflect the offline brand.
The problem with such a diverse range of styles in each venue was how to achieve brand consistency online whilst allowing for each site to have it's own personality and theme.
Starting with a new identity for Indigo we designed a selection of themes for the various pub website which all retained the same layout and structure with changing colour schemes and logos depending on the site being viewed.
With our Paprika CMS as the platform (allowing multiple websites to be run from a single CMS installation) the managers and staff at Indigo are able to login and manage content for any venue directly from the web browser.
Since launch we have developed a seperate look for the Irish Pub Molly Malone's and a The Royal Sovereign (which we had already designed anyway) has been added to their portfolio.
Indigo Pub Company is the an independent network of pubs with its sole focus on Brighton & Hove.
Indigo captures the spirit of the city-by-the-sea in the creative design of its traditonal pubs specialising in a range of Sussex-brewed cask ales, freshly-cooked food and that all important friendly smile at the bar.