Paid Search Marketing (PPC)
What is Paid Search Marketing (PPC)?
Paid Search Marketing is about making your product, services or brand highly visible on search engines by buying ads linked to search queries.
For example; If you run a shoe shop you might want to achieve high visibility in Google for terms like 'men's shoes'. You can 'buy' this term, create an ad, choose a landing page on your website, set a budget, and then have a paid search campaign up and running (in a matter of hours, potentially).
What are the advantages of Paid search?
PPC can be a very effective marketing tool. It can be beneficial in that advertisers are continually noticed by a target audience and only have to pay when the advert is clicked.
Predictability
Traffic, rankings, returns and costs tend to more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate.
Flexibility
PPC is extremely flexible, whereby listings appear much faster, usually in a few hours (or days if editor review is required). Creative and bids can also be readily modified or turned-off for particular times. The results of SEO can take weeks or months to be achieved. PPC budgets can also be quickly reallocated to be in line with changing marketing goals.
Branding effect
Tests have shown that there is a branding effect with paid search marketing, even if users do not click on the ad. This can be useful for the launch of products or major campaigns.
Let Interactive Red help your customers find your web site! Contact us for more details.