Search Engine Marketing
Search Engine Marketing is about using search engines like Google to attract visitors to your website. Search marketing has quickly become the most cost effective form of marketing around and is now at the heart of everyone’s marketing strategy. There are two ways of going about this;
What are the benefits of search marketing?
There are four key reasons why you should make the effort and invest in search engine marketing:
Higher visibility
Make it easy for web users to find your shop window, your products and services!
Reaching your target audience
Search is demand-driven so you can target your messages to specific search queries. We can apply geographical and time of day targeting through paid search marketing so that we are targeting the right people in the right areas at the right time.
Competitor activity is intensifying
If you are serious about online marketing, you cannot afford to be left behind. Try searching in Google for key phrases relevant to your business and take a look around – is your website listed? What about the competition?
Easy to gauge its success
Every click is monitored and recorded. If you want to know if your Search engine marketing strategy is working, it is very easy to find out. How many customers came to you via a search engine? Which keywords generate the highest conversion rates? Such data allows us to optimise your campaigns, and generate even higher returns.
Our Approach to Search Marketing
There are several areas that we take into consideration when formulating your strategy, some of these service areas can also be offered on an individual basis if required:
- Goals Objectives
We aim to understand your objectives, such as key products, revenue targets and key search terms to rank for.
- Keyword Research
We identify which terms to optimise the site with, based on criteria such as search volumes and conversion rates for certain keyword areas.
- On Page Optimisation (Site Structure)
Looking at optimising the site with key search terms, such as title tags, h1 tags, meta descriptions and alt tags.
- On Page Optimisation (Content)
We can write copy for pages of your site which include key phrases aligned to targeted terms.
- Link Development
Generating authoritative and relevant links back to your site to improve rankings for key terms.
- Conversion Analysis
Looking at ways we can increase the likelihood of conversion when visitors arrive on your site, such as call to action buttons.
- Measurement Reporting
Monthly position reports to show improvements in results for key search terms.