A freelancer may often be cheaper but you could end up with an ‘off the shelf’ website that has restrictions and therefore doesn’t perform how you’d like. There may be a lack of marketing knowledge that means your website looks great but doesn’t focus on engagement. If using the site doesn’t result in users interacting with the site how they should, (an E-commerce site for example), it renders that site ineffective for your business needs.
A design brief is an essential document that you produce for your web designer that covers the task at hand, the objectives of the project, the strategic direction of the design and the elements that the website must contain. Taking the time to create this document ensures there’s no second-guessing, assumptions and mistakes meaning the building of your site will run smoothly.