Today, many businesses seem to feel they have a social media presence just because they have a Facebook page or a Twitter account. The reality is if you don’t have a marketing strategy to effectively manage and utilise your social media presence, you could be wasting valuable time.
Bespoke applications that are beautiful, user-friendly and sleek are becoming an integral part of business and marketing today. Enhancing your user experience is a quick and simple process and will help you develop a distinctive and captivating presence online.
Companies with websites, blogs and social networks have an online reputation. Remaining professional and positive no matter what route(s) are chosen will ensure your online reputation will remain exactly the way you envisioned.
Mobile commerce is a growing trend that is quickly becoming the norm. It is becoming essential that businesses remain accessible to consumers and their customers alike at all times, and an engaging well-designed mobile ecommerce website will allow this.
According to an online magazine there are about 5 essential areas you need to use in your digital strategy to stay current. A business needs to rethink it’s digital strategy and implement the best of the new technologies, but remember, it’s not so much the technology itself, but what you can do with the technology.
You no longer need to be a celebrity or big brand to get a vanity URL on Google+. You can now get a custom link so long as you meet a set of easy requirements. If you have a profile photo, have 10 or more followers and an account that’s at least 30 days old, simply visit your profile to bid the random string of characters on your URL farewell.
Instagram is one of the last places companies think about when it comes to social media advertising. Companies are so focused on Facebook, Twitter, LinkedIn and Google+ that Instagram doesn’t seem like an option. After all it’s just a photo sharing app – it doesn’t make sense to promote your business there. But it’s the top photo sharing site in the world – why not promote your business there?
Social media is taking on a larger and larger role in the business world. Social networks are something that serve as a constant advertisement that runs at all hours. Using this to your advantage simply makes sense as a small business.
Developing a simple website once took a great deal of wrangling and updating with HTML, but a web design partner that is strong in PHP can build a website from scratch that meets the very exacting needs of an organisation. In other words it pays to reach out to a strong PHP developer.
Although companies are often expected to have a Twitter and Facebook presence, Googles own social network can sometimes be neglected. Google+ is of increasing importance and will add a layer to any marketing campaign. It is a necessity in modern day digital marketing so make sure you are not left behind.