A freelancer may often be cheaper but you could end up with an ‘off the shelf’ website that has restrictions and therefore doesn’t perform how you’d like. There may be a lack of marketing knowledge that means your website looks great but doesn’t focus on engagement. If using the site doesn’t result in users interacting with the site how they should, (an E-commerce site for example), it renders that site ineffective for your business needs.
A design brief is an essential document that you produce for your web designer that covers the task at hand, the objectives of the project, the strategic direction of the design and the elements that the website must contain. Taking the time to create this document ensures there’s no second-guessing, assumptions and mistakes meaning the building of your site will run smoothly.
Consumers are increasingly using mobile devices to shop and online retailers have responded with both mobile websites and apps to meet their customers shopping habits. Since smartphones have begun to dominate the mobile phone market, there seems to be an app for everything these days. When it comes to your own digital marketing, you’d be forgiven for thinking that an app might be the way forward…
How long should a blog post be? This is a commonly asked question and if you search online you will find many different answers. There is a wealth of information and advice out there and whilst there is no definitive answer there are some valuable guidelines that are worth following.
Whether you love or hate Facebook there’s no denying its part of everyday life and everyone. If you’re trying to think of ways to give your Facebook page a boost and market your brand or a particular product, a competition could be the way to go.