Photos matter for SEO. This is confusing to some, as it certainly seems unlikely that search engine crawlers could register the graphic elements of an image and factor them into its rankings. While images aren’t the main driver of search engine optimisation, they do in fact matter. Carefully optimised photos will give you a boost in search rankings, and shoot your images all the way to the top of the Image tab of Google search.
Google Adwords have become a major part of many digital agency marketing strategies. Google has developed a sophisticated platform for reaching users and websites within their wide-casting net, and improved their product so that campaigns can hone in on targets with impressive precision. If you’re using Adwords for a search and display campaign and you’re experiencing a boost […]
With technology trends shifting towards “IT-wrapped products and services”, cloud adoption is growing IT needs that are outpacing capacity on-site. With application infrastructures becoming more dynamic and elastic for unpredictable loads and usage, cloud is a growing necessity for better and faster results.
Many businesses’ very livelihood hinges on Google search, and it has become all too clear that appealing to Google is very important to optimising your digital marketing strategy. Building your Google+ presence, posting frequently could pay off toward your future social media goals.
This month our directors were invited to take part in a Q&A session at an event hosted by Kent County Council to celebrate a milestone for its £35m Expansion East Kent scheme, which has to date handed out nearly £20m to more than 50 businesses in the area.
Google + influences the all-important Google Search Engine Optimisation rankings. Many businesses’ very livelihood hinges on Google search, and it has become all too clear that appealing to Google is very important to optimising your digital marketing strategy.
Your e-commerce businesses has made it through the end of year madness; now it’s time to move forward full steam into the new year. It’s time to prepare for the coming year, especially when it comes to your e-commerce strategies. This changes consistently and you need to make sure you’ve got the right tools to move with […]
As part of your digital strategy for marketing, you’ve decided to hire a professional photographer to take your pictures. Only a pro can take the high-quality shots that you need to illustrate your website, blog, and online ads. Preparing answers to some simple questions in advance can save you and the photographer time.
There’s no denying Social media marketing is all the rage these days, with just about everyone taking to Facebook, Twitter, Google +, Pinterest, Tumblr, and Instagram to reach their audience. In the wake of all of this enthusiasm, however, there looms great potential for misunderstanding, over-extension, and embarrassment.
People searching online already have an idea of what they want, search marketing is there to help these potential customers to find you more easily but it’s not just a matter of getting to the first page of Google…