Responsive or Adaptive Design – Which should you choose?

Posted: March 28th, 2014 | Author: | Filed under: Articles | No Comments »

As innovative technological advances were created, browsing the web expanded from desktops to laptops, tablets and Smartphones. Website developers usually implement either mobile adaptive design or responsive design but which one do you need?

Cloud Hosting: The Spirit of Change

Posted: March 26th, 2014 | Author: | Filed under: Articles, Cloud, Hosting, Technical | No Comments »

Just as the internet grew and developed, cloud hosting is now flexing its muscles. It seems only a year ago that the concept of cloud hosting was emerging as an all-encompassing solution for storage and disaster recovery. Now, it has become an expanding elastic band infrastructure with bundling services and capacity for further growth.

Benefit from Google’s New Consumer Ratings

Posted: March 17th, 2014 | Author: | Filed under: Articles, PPC, SEO | No Comments »

Building on information gathered through Google’s Consumer Surveys program, customer ratings of your company will now be added to your AdWords. The ratings will appear directly below the main text, in a single line of categories and numbers. Additional ratings details about your firm will be available to those who click on the ratings themselves.

5 Things to Know About Photos and SEO

Posted: March 4th, 2014 | Author: | Filed under: SEO, Technical | No Comments »

Photos matter for SEO. This is confusing to some, as it certainly seems unlikely that search engine crawlers could register the graphic elements of an image and factor them into its rankings. While images aren’t the main driver of search engine optimisation, they do in fact matter. Carefully optimised photos will give you a boost in search rankings, and shoot your images all the way to the top of the Image tab of Google search.

How to Fine-Tune Your Google Ads (Four Steps)

Posted: February 18th, 2014 | Author: | Filed under: PPC, SEO | No Comments »

Google Adwords have become a major part of many digital agency marketing strategies. Google has developed a sophisticated platform for reaching users and websites within their wide-casting net, and improved their product so that campaigns can hone in on targets with impressive precision. If you’re using Adwords for a search and display campaign and you’re experiencing a boost […]

Cloud in 2014: Applications, Migration and Development on the Rise

Posted: February 7th, 2014 | Author: | Filed under: Hosting, Technical | No Comments »

With technology trends shifting towards “IT-wrapped products and services”, cloud adoption is growing IT needs that are outpacing capacity on-site. With application infrastructures becoming more dynamic and elastic for unpredictable loads and usage, cloud is a growing necessity for better and faster results.

7 Ways to Optimise Your Business’s Google Plus Account

Posted: February 3rd, 2014 | Author: | Filed under: Articles, Social Media | No Comments »

Many businesses’ very livelihood hinges on Google search, and it has become all too clear that appealing to Google is very important to optimising your digital marketing strategy. Building your Google+ presence, posting frequently could pay off toward your future social media goals.

Interactive Red take part in Creative Sector Q&A session at Expansion East Kent Celebration event

Posted: January 31st, 2014 | Author: | Filed under: Articles | No Comments »

This month our directors were invited to take part in a Q&A session at an event hosted by Kent County Council to celebrate a milestone for its £35m Expansion East Kent scheme, which has to date handed out nearly £20m to more than 50 businesses in the area.

Google Plus Tip: Ways To Troubleshoot Google Authorship

Posted: January 24th, 2014 | Author: | Filed under: Social Media | No Comments »

Google + influences the all-important Google Search Engine Optimisation rankings. Many businesses’ very livelihood hinges on Google search, and it has become all too clear that appealing to Google is very important to optimising your digital marketing strategy.

E-commerce trends to respond to during 2014

Posted: January 17th, 2014 | Author: | Filed under: Articles | No Comments »

Your e-commerce businesses has made it through the end of year madness; now it’s time to move forward full steam into the new year. It’s time to prepare for the coming year, especially when it comes to your e-commerce strategies. This changes consistently and you need to make sure you’ve got the right tools to move with […]

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